If you’ve launched a small online business and aren’t in a position to outsource SEO services to a third party, here are some tips that don’t require expert knowledge and are free and easy to implement.
quality content
Content is still the most important thing to consider in order to improve website traffic to your startup business. If the content is of good quality and contains relevant information, visitors are likely to visit your website frequently.
start a blog
Start writing a blog tailored to the specific audience of your niche. The blog should be very informative. Only then will site visitors visit your site again and again.
Customer-centric approach
Blogs should be written with readers in mind and clients should be given higher priority than writing to rank well in search engines.
Create business page on social sites.
Social media is a very cost effective option for smaller businesses to build their online presence and also gives businesses a perfect opportunity to identify which of the social media sites are proving to be very effective for their website popularity and the products or services they offer. offer. Make sure that the social network profile has the required contact details and web address, etc.
Write evergreen content
Write content that engages long-term visitors rather than news-related articles that might not have any relevance over time. This type of content will help improve search engine rankings steadily in the long run.
The URL structure should be clear and simple.
The website URL structure should be designed in such a way that users can recognize the theme just by looking at the URL. This can be done by implementing keywords within the URL structure.
Keep a check on competitors
Take a look at the competitors that rank high in search engines based on keywords similar to your product or service and understand what they have done on-site and off-site to achieve better search engine rankings .
internal link
Internal links, if used correctly, will help your website rank better for certain specific keywords. It will also help visitors find useful and relevant content.
Search data by keywords
Take a look at what kind of keywords visitors have entered into the search box of your site and this will help you a lot in finding the popular keywords. These keywords are likely to be very similar to what they are typing into the search engines.
Set up Google local listing
This is a free and one of the easiest ways small businesses can improve their online presence in local search results.
Other key tips that will help small businesses improve their website traffic include:
- Stay on top of the latest trends happening in the search engine optimization industry.
- Encourage customers to leave feedback for a better Google listing.
- Understand that SEO success is not immediate and is usually only beneficial in the long run.
- Make sure the website is mobile friendly to get better search results from mobile phone users to improve website traffic and improve business.
- Make sure keywords are included in the file names of images.
- Set up the Google Analytics tracking code for the website.
- Use webmaster tools.
- Include relevant information that suits local page requirements.
- Product descriptions should be written by yourself, as the website owner understands this better than anyone else.
