Law firms in general are not benefiting as much as they should from online marketing. Hispanic and Latino businesses can reap even greater benefits from online marketing efforts. While the competition for local search engine priority can easily be dominated by an online expert, search results for Latino and Hispanic law firms are especially thin compared to search volume. This gives any Latino or Hispanic law firm that has the foresight to capitalize on this gap in the market the ability to capture a large number of clients for much less than traditional advertising venues!
Most law firms spend on average in the thousands to millions of thousands on advertising, without using what we at marketing4law like to call “low fruit”. If your business or practice spends money on online advertising and does not rank in the top ten of Google for key searches in your target demographic customer base, then we recommend that you seek the advice of an independent online marketing company to assess your business. efforts. . While the purpose of this article is not to reveal all the proprietary secrets to being successful in online marketing, we can point you in the right direction.
Do your keyword research, position yourself as an expert by sharing your knowledge (don’t worry, no one is going to say “Oh thanks, I don’t need a lawyer now”), they will think of you as a source of integrity and knowledge. , and we will look for solutions in you. Use the social networks of web 2.0. If you don’t get it, upload someone who does. It has become extremely powerful as word of mouth and also to position you higher in search rankings.
