I’ve been using article marketing as my only source of leads for about a year now, and while I’ve written some content about it, I’ve never put together a step-by-step article marketing guide, which is the purpose of this article. . Article marketing is something you can get your feet wet with part-time, and the great thing about it is that you can use it in conjunction with your blog post, which will boost SEO on your blog, making it more likely to be seen on Google. But at the risk of being accused of “sounding Greek,” I’ve decided to walk you step-by-step through this procedure, which is pretty simple once you get the hang of it.
Article Marketing Guide 101: What do you write about?
Article directories are different categories where your article will be published, including advertising, internet, beauty, business, health, entertainment (just to name a few), and subcategories within each category. Start writing about things you know. It should be noted that articles themselves cannot be considered “ads” and therefore if you want to use article marketing as a form of promotion, you should be careful not to sound overly promotional. Now this really isn’t a bad thing, because people tend to have a “BS filter” when reading an article. And while people love to buy, they hate being sold to. So the best way to win them over is to be genuine with real information or entertainment. Here are some formatting ideas:
1. Tell a story. People love stories and love to be entertained, regardless of whether they are looking for information or not. Let’s say, for example, that you have a product that is known to help people quit smoking. Tell a story about yourself from someone you know who has used this product, but don’t mention the product, just the steps you took and how you felt during this episode, and especially your trials, trials, and tribulations. People LOVE to read all about the problems you’ve had! You can provide a link to the product’s website at the end, but only in the resource box are you allowed to put anything promotional.
2. Information about something you know. Here, of course, you need to know what’s up with something, preferably something you’ve had personal experience with, like this article is for me. You can go to “Five Steps to ____” or “Things to Avoid When ____.” People like lists, so with information articles, try to divide your article into sections with a flowing format, with each paragraph not too long.
3.Entertainment. Tell about something funny that happened to you or someone you know. If you are using the article for promotion, flow the article into a resource box sentence like “I wish I had known about this magical juice that would have changed everything.”
Article Marketing Guide 102: How to promote your product in an article without sounding “promotional”?
They accused me of sounding too promotional and some directories wouldn’t accept my articles. As I look back on my initial articles, I have to admit that I wouldn’t buy into the approach I was taking. You are allowed to put two promotional links in your resource box (signature box). Although some directories expect you to list yourself here, it is not recommended if you want to sell something. The reason for this is because, well, would you continue reading an article after it was over just to meet the author? Who the hell cares? Instead, keep it flowing continuously, as if you haven’t finished the article yet. Something like, “plus I love using this technique with ‘LINK’ which provides all the SEO I need, and ‘LINK’ even pays 100% of the commissions!” Try to use your keyword phrase where you put the “links”.
Which brings us to…
Article Marketing Guide 103: How do you use keywords?
This is where I start before I start writing. Go to Google’s free site: AdWords.google.com and type the phrase you want to write about. The system will tell you how many people are searching Google for this phrase per month, and if it has low, medium or high competition. As a beginner, choose a “long tail” (multiple words) keyword phrase, with little competition that gets 100-1000 searches. As an example, the keyword phrase for this particular article is “article marketing guide” and it gets 720 searches per month with little competition. Please note that I have used it in all the subheadings of this article, as well as in the first sentence and the last sentence. I’ll also find a way to use it in the links below. (Of course you’ll want to click my links LOL!) It’s a good idea to submit one of your links to a YouTube video, because YouTube is so popular with Google that it’s likely to push you up the Google rankings. Make sure the keyword phrase you build your article around is inserted in the “tag” section on your blog and in your article directory. You’ll also want to insert a variation of the same phrase, such as “guide to article marketing” or “guide to article marketing.”
I hope this article marketing guide has pointed you in the right direction to receive a continuous stream of low-cost leads.
