As you build your business, your reputation will come under fire at some point. Your MLM marketing plan should include reputation tracking. By including this key element, you can deal with trolls and prospects who have decided to say something negative about you. Ignoring these complaints will damage your business and lose your confidence. Absolute trust is needed for business to happen, being transparent is not enough. Your reputation is at stake. A company that operates with a high and clean reputation will succeed.
The high stakes of a bad reputation
When you have a bad MLM reputation, you will lose business. That’s the payoff for dealing with prospects in a murky way. Others like to use smear campaigns and this is unethical practice and can hurt if ignored. Your ability to react positively is important in calming the waves as they roll. You cannot do this with negative retaliatory content. This will seem like a slap fight in the eyes of prospects, so there is a different way to handle this. You can debunk misinformation by providing valuable content that responds to libel or complaints.
Hopefully at best all issues will be sent to you directly via email or phone. This is easier to handle, but there are many people who love to ring the “dirty” bell for no reason. You will have to deal with these people, gentle but firm. The content you produce to help build your reputation is just as important as the marketing collateral. Be crystal clear and answer all questions in as much detail as possible. One sentence answers do not work, filled in answers will show your lack of knowledge. Be careful going through the landmine. It’s easy to add credit to the content of the accuser. There are professional reputation managers who can help you in this field, but it won’t come cheap.
Manage your reputation
You can set up search engine alerts under your MLM company name and wait for things to come. This is the easiest way to search for content geared towards your business. You can then review the material and give the appropriate responses to the material. You must also respond to positive content. You don’t have to write a book in return, but be thoughtful in your responses and try to respond quickly, so prospects can see your rebuttal to the person’s statement.
