So you’ve received an email that one of your products has received an Amazon’s Choice badge. What is? How can it help your business? This article will give you a detailed definition of this function.
What is Amazon’s Choice?
Amazon’s Choice is a feature that helps people save time and effort when searching for common, everyday items. Originally intended for Alexa-enabled devices like the Amazon Echo and Echo dot, this feature has now made its way onto the Amazon website and app.
The Amazon’s Choice badge is recognition given to select products that meet certain criteria. The criteria are a closely guarded secret; however, judging by the products that received the badge, the best-rated and best-priced products with Prime Shipping are the ones that are typically selected.
Amazon’s Pick vs. Best Sellers
Amazon’s Choice is primarily a suggestion for customers purchasing a product for a specific query for the first time. So if you were looking for a pet seat cover for the first time, this would be at the top of your list. When you ask Alexa for a car seat cover for the first time, Alexa will suggest badged products first.
This will not affect repeat purchases from customers, as what they have purchased before will still be what Alexa will suggest.
Best sellers, on the other hand, are ranked by the product’s sales volume (taking historical data into account), relative to other products in the category. Rank is based on sales, not reviews or ratings. So unlike Amazon’s Choice, some Best Sellers may have low review ratings.
How to get the Amazon’s Choice badge?
To receive such recognition, the seller must have an Amazon Prime, have received positive customer ratings, and provide excellent service (mainly focused on fast delivery). These factors may or may not be the reason why products are chosen, as we know that the reason why a product is chosen is a closely guarded secret, but it doesn’t hurt if you try to improve on these criteria.
The badge cannot be purchased as an advertisement would nor can it be suggested. There is no means to suggest your product to Amazon for eligibility.
conclusion
Amazon is interested in making it as easy as possible for customers to find products that meet their needs. It makes it easier for people to find what they are looking for faster and much easier than before. Thanks to Alexa, buying a product for the first time is as easy as asking Alexa.
