Content curation is the process of collecting, collating, and classifying a large amount of web content and sharing it in the most organized way possible. Someone who does this kind of work is called a content curator. He or she can choose the best content to share with his or her audience. Content must meet a specific set of guidelines. It must be relevant and it must come from a credible source, as it can also affect the reputation of the curator on the web.
It is also important to note that being a content curator does not necessarily mean that you are simply going to collect links and post everything related to your niche or topic. Keeping the best information for your site means you have to choose the best and most relevant. In other words, the content you select should be personalized according to the behavior of your current and target audience.
For example, your web product focuses on shoes. As a content curator, you can’t just post everything you see in search results for the hashtag #shoes. You would be spamming your site, blog, or social media page in this way. A good way to organize your content would be to choose the best shoe blog post, tweet, or media content. Using your favorite search engine, you should search for something that you think is useful, interesting, and informative to your audience.
One way to ensure that you are providing the best curated content for your website, blog or social media page is through the help of RSS feeds. You can set up an email alert for a specific keyword, or you can use a news reader to track a specific keyword. This way you can save time searching for news, media, blog posts, or anything related to that tag and just focus on choosing the best set of content you need.
As a content curator, it is also your responsibility to find the tool that best suits your needs. It is more preferable that the tool you will be using can act as a content aggregator, curator and editor in one. It should also give you the authority to choose when and where to publish your curated content. This will save you time, resources, and effort.
In conclusion, to be a good content curator, you must be able to ingest, analyze, and contextualize the media and information on the Web in a format that your audience can easily understand.
