Everywhere you look, someone is advising you to make the most of your plans to increase your business through social media. Unfortunately, it is not as simple as most advocates would have you believe.
Do you have a lot of fans on Facebook? Is your LinkedIn account loaded with followers? If you were lucky enough to get on Twitter at first, you rode the crest of a wave of followers.
Let’s look at another topic …
How many of these followers you managed to get are now registered on your mailing list?
If you have accumulated thousands and thousands of followers on your social networks, what are they doing to you? Chances are, very few actually get involved with you.
The worst part is that when you post to connect with your followers, a new post on the social site will push your post down in what seems like just minutes after you posted it.
People who subscribed to your list
Rather, the people who subscribe to your list from social media are always available for easy contact via personalized email, so you should do your best to use social media as a vehicle to gain subscribers. for your list.
Even though you work hard to stay engaged on social media, your competitors try just as hard.
The post you worked so hard to get right and linked to all the social media that other users and your posts could push to the bottom of the page.
Social media can build your list
Sending an email to your list is a personalized contact, away from the millions of people on Facebook or Twitter. You had the opportunity to offer valuable content, be it an e-book or a video, that people on your list can download.
All they had to do was provide their email that went directly to their list. You also got permission to track other emails.
Emails are intimate
When you send an email to someone on your list, you should write it as if you were speaking directly to a person.
You will have greeted them by name and they will forget that thousands of people on your list received the same message.
It’s not like going to social media where they search for what many other members may be discussing.
Your target audience is relaxed
These people followed you by choice and have come to know you, trust you, and feel relaxed around you.
Even though they may be exposed to a flood of posts, they are more likely to notice and act on a free download offer that you may be showing.
Gold Mine Construction List
Social media can be a gold mine for the list builder if used correctly. You should offer your landing page link discreetly so that it is readily available, but without being annoying.
Social networks are for interaction and enjoyment of social contacts. Therefore, the business aspect must be kept subtle.
Be active
Be active on social media, get seen frequently so that people start to recognize you and you can invite other people to join your list naturally.
And your list will grow!
