Imagine watching a cricket match and seeing all the key stats surrounding your favorite player without taking your eyes off the game. Augmented reality (AR) and virtual reality (VR) aim to visually enhance the event experience through a heads-up display on any Android or iPhone smart device. However, instead of marketing to consumers, AR & VR technology can help event organizers, sports managers and advertisers get a (heavy) premium for very detailed analytics to learn which artists are most popular and when. AR and VR are powering the next stage in the event experience with all their magic.
The recent making of the Indian historical epic Bahubali & Bahubali 2 is an example of the advances in the use of AR and VR in film making and its release events. Bahubali’s Rajamouli team has made full use of high-end AR and VR visuals and trends. Not only allowing the audience in the movie to experience the reality in the movie, but also making them have a subsequent experience every time they play it on their smart devices. The technology that powers Bahubali VR comes from AMD’s Radeon Technologies Group labs. The 360 degree technology helps the director and crew to portray the movie in every detail in a very short period of time.
Real estate is launching their project warranties and material like business cards, brochures, etc., with AR and VR incorporated into the material. This 360 degree technology is attracting investors to experience the reality of construction at the same time without visiting the property by simply using their smartphone or smart devices that view everything at once. It’s the live action that matters. Users can then take photos and share them with friends across the social media universe.
AR & VR is creating an important space in the film, corporate, educational, sports, gaming and many other industries. Scientists are fostering this technology in their research as it helps them improve skills by better understanding realities. Additionally, images taken with AR and VR can be embedded with hidden metadata and tracked as they travel the internet, providing even more unknown insight into how your customers are perceived online.
Advances in AR and VR are truly exciting because of the opportunities they represent. Imagine watching the Olympics and following the speed of each runner as he races toward the finish line, or watching a boxing match and knowing what each punch is and how much damage it’s doing to the other guy. Or, we may never have to ask who an actor is in a movie again, just point and see the full story of him.
The future of augmented reality is the power of a movie, a sports announcer, and a fancy device in your pocket.
