Yes, you read the title right – it’s all about the “downsides” of using this technique that involves getting the word out about the latest happenings in your business. While die-hard fans of press releases may be offended, it’s true that you can go overboard with the idea of using this marketing strategy, and there are other problems as well. Let’s find out how press release distribution can get you in trouble.
The biggest thing keeping you from getting the most out of PR articles is the high level of competition for distribution. With competition this high, you have no guarantee that press release distribution will turn out to be a successful move.
Another problem is finding newsworthy topics. Go for the standard and common themes and your press releases will fail miserably. Creating your news article in such good quality that it gets picked up by journalists and editors online is always a tough nut to crack and makes press release distribution a bit difficult for the average Joe.
Another downside is that you will have to be consistent with writing and distributing your press releases on partner PR sites, which would be time consuming.
· Another technical drawback is that your target audience may or may not be Internet savvy or like to read public relations. This is why you must first assess your market by location, age group, gender, lifestyle, educational background, etc. before opting for this technique.
You can’t get too creative with your press releases. You need to follow a set format (style, number of words, use of graphics, etc.) in order to attract journalists and online publishers.
· Another annoying thing is that although they are used to promote your business, they cannot have a direct sales or advertising tone. Getting your services promoted in a way that doesn’t look like promotional ads can be time consuming and excruciating.
The biggest downside is finding a way to maintain a balanced approach. It’s important to distribute your press releases regularly to get results, but at the same time, it’s important to draw a line. To be consistent, people sometimes rely on duplicate content (words and phrases), which instead of offering any benefit ends up being a harmful trick.
You may have noticed that even though they are called disadvantages, you don’t always have to face them. A correct change in your strategy will definitely turn these disadvantages into advantages, and you need to learn that trick to save time, gain more profit and improve your ROI. For example, if the competition is high, put all your emphasis on creating an impactful launch. When you choose an appropriate topic, one that is interesting and newsworthy, your PR article manages to stand out from the crowd.
Doing this is difficult, but never impossible, especially when you can hire a professional press release writer and a good press release distribution service. They know all the tricks of the trade and mold their article with your specific industry in mind. This helps them avoid those disadvantages and reap only the benefits. The fact is that writing and publishing press releases will improve your company’s image and reputation, but it will only happen if you find a way to overcome these disadvantages.
