Cool Joint Ventures – How We Can Learn New Techniques From Great Joint Venture Strategies




Innovation and niche do not usually come from the innovative and genius ideas of a single individual or organization. They are often outside of partnership or joint ventures.

Spawn Soundtrack is concrete proof. The soundtrack is the musical score of Spawn, a comic creation by McFarlane adapted into a Hollywood movie. The album was a mix of interesting joint musical projects between rock/metal bands and electronic/techno producers. Rock bands include Filter, Marilyn Manson, Metallica’s Kirk Hammett, Korn, Butthole Surfers, Metallica, Stabbing Westward, Mansun, Rage Against the Machine’s Tom Morello, Silverchair, Rollins Band’s Henry Rollins, Incubus, Slayer, and Soul Coughing. Electronic/techno bands and producers include The Crystal Method, Sneaker Pimps, Orbital, The Dust Brothers, Moby, DJ Spooky, Wink, 808 State, The Prodigy, Vitro, Goldie, DJ Greyboy, Atari Teenage Riot and Roni Size.

Both music genres were once incompatible but not in Spawn. They tuned in perfectly. The seemingly musical exploration gave rise to the creation of a new musical genre: electronic rock, characterized by raw guitar riffs and vocals with a big crunchy beat. However Filter, Marilyn Manson and Stabbing Westward have all been into electronic rock or industrial music with Nine Inch Nails as their ancestor, the album incorporated and somewhat reinvented electronic music with a bigger beat and old rock sound more pronounced.

Spawn by Silverchair and Vitro, Long Hard Road Out of Hell by Marilyn Manson and Sneaker Pimps, Torn Apart by Prodigy and Tom Morello, No Remorse by Slayer and Atari Teenage Riot, Kick the PA by Korn and Dust Brothers are the best and newest companies joint musicals.

Few critics believed that the rock-techno fusion didn’t really work out well, but they were quick to claim the musical score as cool and creative. Although the concept of the album was not completely new, it was a successful risk mixing incompatible genres. Judgment Night Soundtrack fused rock and hip-hop, but it wasn’t as risky as Spawn.

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