Capturing the attention of shoppers is largely accomplished through shop windows. By creating the right effect in the storefront, you can effectively create a drive for potential customers to make purchases. This aspect of displaying available products to stimulate sales is known as visual merchandising and is one of the oldest and most effective marketing techniques for the retail industry. So what are the acquired benefits of having an effective window dressing policy?
· Creating and displaying products effectively stimulates a drive in potential customers to make a purchase. For example, if a lady walks past a beautifully dressed mannequin, she is likely drawn to looks and motivated to look the same. This significantly affects sales.
Enforce the identity of the store / company: All stores or companies have their uniqueness and individuality and this can be well reflected in the way the products are displayed. There has to be a structured theme that resonates well with buyers. This is especially true with franchises or chain stores that have a structured identity.
· Create a shopping experience – Retail sales isn’t just about the final purchase, it’s a process. This implies the participation of potential buyers at different levels. Having an attractive storefront is an initial link between a store and a buyer, and first impressions are lasting impressions. A great initial engagement is likely to lead to future buyer relationships.
· Make a statement: Certain products require more aggressive marketing techniques and this may include the use of visual accessories. A store window can be effective in creating an attractive marketing stunt that is sure to attract a lot of eyes that can ultimately turn into sales.
· Artistic expression: Shop window decoration is an art and this expression can be used as a tool to complement the decoration and color scheme of a store. There is no doubt that the flashy displays are quite attractive spectacles.
It is clear that a store window is not just a visual component. It plays a great role in dictating the spending habits of potential customers. It is for this reason that window dressing must be well planned and executed to ensure that it captivates the right target market. This will lead to sales conversions that benefit store owners. Remember that if you don’t have the skills to do a good job of window dressing, you should hire an expert to do it; This will pay off in the long run.
