Pay per click search engine advertising is an affordable form of advertising when used correctly. You use a pay-per-click advertising campaign to create qualified leads instead of making direct sales, although you can do both. By creating qualified leads, you help potential buyers find the specific product they are looking for to meet their needs.
Pay-per-click advertising also helps people choose the right websites to find the information they need. Having the correct information on your site once your visitor has clicked on your ad is just as important. Information is a valuable tool on the Internet and if you can provide quality information to your website visitors, they are much more likely to make purchases from you.
Finding Qualified Traffic Using a Pay Per Click Advertising Campaign
By spending time writing good ads for your campaign, you are attracting qualified leads to your website. A well-written ad helps eliminate costly and unnecessary clicks from non-potential buyers. The goal of your pay-per-click campaign is to be clear and engaging enough in your ads to attract only high-quality leads. Good headlines and ad copy are the best way to get a quick and high return on your initial investment.
You start your campaign by choosing relevant keywords and there are plenty of tools to help you. Google’s own AdWords campaign has many tools to help. You are looking for keywords with a good number of searches each month, but that do not have a high cost or competition. The amount you choose to spend on your campaign will vary depending on your budget and your return on investment (number of sales made vs. number of clicks). Bidding on keywords can cost between $100 and $100,000, depending on your budget and resources. The keywords you choose and their popularity in search will have a big impact on your costs. Prices can change dramatically in just a few days if certain keywords become popular. Just think of celebrities to understand how the popularity of a keyword or phrase can skyrocket overnight.
If you choose obscure keywords or phrases, you may not get many leads, but they will be very specific; however, if you choose broad terms, you will encounter a great deal of competition and may be forced to pay much higher bid prices to get listed.
- The elements of pay per click campaigns
- How to use a pay per click advertising campaign You can stay ahead of the game if you take the time to understand how to best benefit from pay-per-click campaigns. There’s a lot more to it than just bidding the most for the keywords you want. Information is what really drives your success, after the click has been made. Providing your users with interesting and relevant information will help create a relationship between you and your visitors. Capturing your email address will increase your opportunity to tell your visitors about your products or services again and again. Only when you can meet the needs of your website visitors will you make a sale. By providing information, you can ensure that you can act like an absentee seller and answer your visitor’s questions. You have to answer every question about your product that comes to mind, because you don’t have the opportunity to speak directly with your visitor and determine their needs and wants individually. While subscriptions to your opt-in list don’t drive direct sales, you should look at a longer-term approach to see how well your pay-per-click advertising campaign is working for you. Registrations also generate leads from highly qualified leads. They are already qualified by clicking on your ad and then signing up to receive your promotional material. There are many ways to encourage visitors to sign up, but that’s not part of this article.
There are three elements to a pay per click advertising campaign; monitoring, analysis and refinement. If you can successfully track and manage your pay per click campaign, you can generate significant profits for your website. A good pay per click company will allow you to control each and every ad you place. You should place multiple ads per keyword, each a little different from the other, for a word or two so you can easily see why one performs better than another. This way, you can easily remove any poorly performing ads and only keep the ones that work for you. Continue to create new ads based on the best performance and track the results. Watch an ad for a week or so to see performance over time. Note if there’s a significant increase or decrease in activity on a particular day or time, and target your individual ads to those times. You are only charged when someone clicks on your ads and that cost is deducted from the funds you deposit in the search engine company’s account. To minimize unnecessary costs, you should monitor the performance of your ads.
Pay per click advertising campaigns are an ongoing process that requires regular monitoring and an understanding of the basic processes of how a pay per click campaign works. You may find it beneficial to hire a company to help. Regardless of what you choose, you’ll get a return on investment with a pay-per-click campaign if you do your research right, choose keywords and phrases that are frequently searched for but don’t have a lot of competition, then provide good quality information for your customers. visitors when they click on your ads.
