To grow a business, you will need tools and resources. You will also need to understand how to prospect, close, and present. You must master the art of writing good copy. Most importantly, you will need to learn how to generate leads and create a lead generation system that works for you.
Wouldn’t it be nice to generate leads who are already interested in what you have to offer and call you for more information? Wouldn’t it be nice to get rid of the frustration of making a list of 100 friends and family and practically begging them to join your business? Wouldn’t it be nice to create a target market instead of relying on your warm market to grow your business? Wouldn’t it be nice to wake up to a list of 50 people asking you for your answers when it comes to earning a ton of residual income from home? During this review, I will explain how to do exactly that!
There are 3 ways you can generate leads, 3 systems you can build to get 700 leads or more per year. Let’s get the ball rolling and find out!
3 lead generation systems
- Pay-Leads – I use the 3 ways that I am going to discuss to generate leads. However, I didn’t start using this method until my business was already flourishing! Why? Because this method requires you to spend money! You can acquire these leads from an unlimited supply from different websites. Basically you go to one of these websites and send them some money, they in turn will send you a list of potential customers! Generally speaking, the more you spend on leads, the higher the success rate. However, keep in mind that this is not always true.
At the end of the day, a bonus is a bonus is a bonus! You should never have to pay more than $ 1 per lead! You should never want to pay $ 0.01 for a potential customer! A good area to start if you are a beginner in this industry is to find leads for around 25 to 45 cents per lead. Most of these leads have already been searched and it turned out that they weren’t interested. However, that is not something you should let that put you off. They might not have been interested in the product offered, they might not have been interested in the opportunity offered, or the prospect did not master the art of prospecting before calling and made a major mistake turning off that prospect.
There is a ton of information that I will leave out in terms of Pay-Leads, but this is a very brief explanation of them and how they work. They’re a great way to build a business quickly, however if a marketer on a tight budget is trying to grow their business, it’s probably not the best idea yet.
- Content marketing – This is my favorite lead generation system. What is content marketing? Well, it’s exactly what I’m doing right now! Content marketing can write an article, create a vlog on YouTube, creating a blog in general, making informational audio recordings, and many other things. It’s the easiest way to generate leads and it’s absolutely free! However, it takes time and work! You don’t need to work 8 hours a day to generate leads, you can work 1 hour a week if you want and you will continue to build a fantastic lead generation system. However, the faster you work and the more work you complete, the faster you will generate leads and the more leads you will generate. It is a very simple concept.
Basically, you give away free, accurate and excellent information. People read your information and want to work with you. So, they become specific leads! The biggest problem marketers have with this system is that it requires work. You can’t just give out free content that’s not useful! You have to learn! You have to work! You have to be accurate, informative, and be informed.
If you create an article on lead generation and you have no idea what you are talking about, you will hurt yourself more than you are generating leads! For example, other marketers (even more successful than me) tend to steal my work. They will literally copy and paste my article onto their website and generate leads themselves. They include that I am, in fact, the author, so it is not plagiarism. However, people interested in working with me click on thieves’ links thinking that it leads them to work with me and it turns out that I’m not included at all. They end up working with someone who has no idea what they are doing. It happens daily, so don’t be surprised if it happens to you too. Some people just don’t want to work!
- Social media marketing – This is the same as content marketing, but it is not! Social media marketing means that you will use platforms like Tumblr, Twitter, Facebook, or many others to give out free information related to your specific business. If you are affiliated with Mary Kay Cosmetics, you will generate leads who are interested in learning more about Mary Kay and Mary Kay only. You won’t be able to generate many leads this way! If people want more information about a specific company, they will usually only go to its official website! However, you can still be successful in generating leads this way! I don’t recommend that you try to build your entire business off of this one way of generating leads.
The best lead generation system
Well, the answer is none! You won’t be able to generate 700 leads per year or more just by using one of these systems! If you are serious about your business and would like to see massive growth, you should use all three! There is still a ton of information when it comes to lead generation and these 3 systems that I have left out! I suggest that if you are interested in seeing your business experience the most growth you have ever seen, you research these 3 ways extensively, or you can find a mentor or coach to teach you these 3 ways and how to master them perfectly.
Once you get these leads, what then? Well, if you don’t know how to network marketing professionally, the answer is nothing! You get clues, pat yourself on the back, and then go back to your daily routine. However, if you know what you’re doing, you get these leads, pitch them your offer, make prospects, close, train, and then you succeed and make money! Although this article may seem a bit lengthy, it is not. It’s the tip of the iceberg when it comes to the information you need to know about lead generation.
