So, you have failed in MLM marketing success. It’s a bit cruel to point that out, but nevertheless, the facts are the facts. You may wonder how it failed. You may be achieving your goals and building a replication machine, but you have failed. You may not have realized that you have failed. So the bitter truth is out there and that’s how you failed. You chose a bad leadership style that focused on you and not on prospects. What can you do now? Don’t worry, changing a style and approach is challenging, but it can be done and here are some guidance steps.
Change the mentality of serving from being served
One of the biggest mistakes to MLM marketing success is having the “I want to be served” attitude. The world owes you nothing. To combat problematic salespeople, many companies have switched to the “let us serve you” attitude and it works. Not only does it clean the soul of bad residue, but it allows the marketer to define clear and realistic business objectives that are focused on helping. It allows you to think critically about its ethics and operation in an honest and transparent way.
Many of us don’t like dealing with telemarketers at dinner time, but how many of you are using the same techniques they are? To open the door to MLM marketing success, we must not interrupt, but engage with content that is focused on helping our prospects. Even if it means never seeing a dime from them. That can be frustrating for many of you, but money is only a small part of success here. Brand loyalists are worth their weight in gold. These fans are powerful resources that could become teammates in the future. It is wise not to lose hope and give up after 3 minutes of failure or so. Treat each relationship like it’s the only one you’ll ever have and see what happens.
The Technical Side of Your MLM Marketing Success
Once you’ve changed your style and move to service first, you can look at the technical side of marketing. Does your content reek of overly promotional material? Good content doesn’t talk about you. Help solve problems or provide detailed information. Are you posting on a regular schedule or are you posting too much? It’s great that you share quotes, but where are the practical tips you could share?
