Simply creating a website and hosting it on the World Wide Web is not enough. Until and unless your website is visible in search engines, one cannot benefit much from it and make it productive. Let’s say you have a great website built with the latest design trend and technology, but then you discover that your analytics show zero visits. This is because no one knows about your existence on the Internet. The website is the latest technology, design trends lose value if no one finds it. The solution to this is search engine optimization.
Let’s expand on these points to help understand why SEO is so vital:
Increase traffic:
Research has revealed that the majority of traffic to websites comes from search engines. Although there are many other channels through which you can market your website, search engines represent the best way to market all types of businesses. Using keyword analysis, you can identify the size of the market, the number of searches for that exact keyword, the competitive environment, and even identify the intent behind keyword searches. As you track traffic using the necessary tools, you will be able to see more people visiting your site and sales skyrocketing.
SEO is not a cost but an investment:
SEO has been proven to be one of the top profitable forms of online marketing, offering a higher rate of return. Compared to other marketing tools like social media marketing, PPC advertising, email marketing, it is relatively cheap. With a little effort and money up front for SEO costs, you will have a chance to see your website receive consistent traffic. So, in online marketing, SEO is just the medium that can deliver a high rate of return.
Increased brand credibility:
SEO can make your brand stronger, healthier and more recognizable. Companies that rank high on popular search engines, such as Google, are considered by most online users to be trustworthy businesses. Therefore, if you appear in the first list, you will be the company to admire and beat. Not only that, SEO offers maximum exposure and comprehensive promotion on the World Wide Web, using various techniques to ensure that the objective is achieved on time and within the stipulated budget.
Reach a larger audience:
Your website is the initial point of contact with your online audience. You can generate leads, qualify forecasts, and enthrall potential new customers, partners, or investors. No matter what you do, without an effective SEO marketing strategy, you won’t be able to reach a larger audience. And you’ll need that broader audience to increase the revenue generated by your online business. SEO has a high conversion potential; addresses the concerns and issues of your audience, building trust and convincing prospects that the company is the right one to do business with; you can enjoy an excessive visitor-to-sales conversion rate that is the envy of your industry.
Your competitors are doing it:
The internet, just like the real world, is full of competitors trying to hog the spotlight and gain maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. So, it’s time to realize that at some point, you’re going to need an effective search engine optimization strategy. Don’t ignore this valuable tool and let your competitor take the lead.
SEO is a never-ending process. If you are not moving forward and refining your position, you are behind your competitor. Ranking high on Google is very important if you want your website to get a lot of visitors.
