Putting ads on social networks like Facebook, Instagram, and Twitter is an effective way to increase followers, build your email list, and engage more with your audience.
You can practically reach and touch your ideal audience with just a few mouse clicks. But first, you need to get their attention. One of the best ways to do this is to advertise on the social platforms where your audience hangs out.
It’s economic
You can place ads on any social platform like Facebook, Instagram and Twitter with as little as $20 and get results. You can test an ad cheaply, tweak it, improve it, and then run it again, increasing your budget based on your desired ROI.
It is effective
Paid ads work very well since many people are regularly on social networks. If you time your ad correctly, it will seem like you’re just engaging more with your audience. You don’t want the ad to look like a TV commercial, but more like another shared resource with valuable information.
orientation is amazing
The way you can laser target your audience on social platforms is reason enough to start using paid ads. You can run remarketing campaigns that show an ad to people who have already visited your site but left without purchasing, for example.
Increase brand recognition
Even if someone doesn’t click your ad, they may still see it in their feed. That viewing can’t be undone, and the more times they view it, the more likely they are to act on the ad.
Provides more opportunities for your leads to convert
If you really want to convert more leads, a paid direct social media ad is a great way to do that because it will reach more people than a regular post.
Enhance your brand authority
Most social media ads will show that they are ads with the word “sponsored” in the post. While this may seem negative, it is not. If they see you as someone who spends money on social media ads, your audience will realize that you are making money in your niche. This will then begin to bring you to the status of authority in their minds.
Bring more traffic to your website
Social media ads will bring more traffic to your website. Make sure you send them to an amazing landing page, specific to the social media site you’re placing the ad on.
Build your email list faster
There is no doubt that using social media ads to offer a giveaway (lead magnet) will help you build your list faster. But it needs to be very specific, solve a serious problem easily, and set up correctly with the social media platform you’re using.
