Are you currently doing online video marketing? If not, it’s something you should be doing. Video marketing is all the rage and it can generate tons of free traffic for you. Some people are intimidated by the idea of creating videos and marketing online, but you shouldn’t be afraid. At some point, you have to implement it into your marketing strategy.
By far the most popular online video site for marketing is YouTube. But there are others, like: Metacafe, Vimeo, Dailymotion and more. This should be much easier for you if you are not good at writing content for your website. For some people, speaking is an easier way to communicate their ideas, rather than writing them down. All you have to do is get in front of a camera and express your ideas.
I want to go over some ways to do video marketing online. You see commercials on TV all the time, and you need to understand that this is no different than having videos online. Some people have become very famous and incredibly rich from video marketing alone. In fact, this is the foundation of some people’s businesses. If you can get this right, you can provide yourself with endless traffic for years to come. This is the first way to do online video marketing:
1) Upload videos to popular video sites
Some people call them “video directories”, but I like to label them as video sites. These are the same sites as YouTube, Vimeo, Metacafe, and Dailymotion. Like I said, there are many more than these that can be highly effective for you. Plus, you won’t have as much competition. And many of these sites have good search engine rankings. It is up to you to put your content on these sites.
When uploading your video, make sure you have some way to let people come back to your website. You can embed a display URL at the bottom of your video and/or you can have your URL in the description area of your video. Either way, make sure it gets seen, because if someone likes your information, they’ll want more. So give them a way to get more information from you simply and easily.
Creating the video is incredibly easy. Nowadays, people simply use the camera feature on their smartphone to create their videos. But if you want to do this professionally, you might want to invest in some real camera equipment. People who are making a lot of money, this is what they invest in. Some people have lighting, mirrors, camcorders, microphones, and more. It may seem excessive, but your videos look great and your viewers like it.
For you, you may want to start with just a tripod and camcorder from Walmart. It’s simple. All you need is a small camera that can capture your face (or your entire body if you prefer) and then start speaking your piece. The camcorder I bought for myself only cost me $100. This is cheap, and they are even cheaper today with the popularity of the camera feature on smartphones. Regardless of what you choose, be sure to create the video and post it to the video sites. Just the act of uploading to these sites will drive views and traffic back to your website. Here is another tip for online video marketing:
2) Encourage viewers to like, share and subscribe
This step is critical. To get free distribution of your videos automatically, get people to like, share, and subscribe to your channel. When people like your videos, it indicates that you have great content, and this is a great video. When people share your videos, you get free distribution and advertising. The more people share your videos, the more views you will get, the more people will subscribe to your channel, and the more traffic will come back to your website.
Having people subscribe to your channel is essential. Every time you post a new video, when they log into the video site, they’ll see your new content, click on it, and see what you have to say. This means more free advertising and more free traffic to your site. With more subscribers, you’ll have a steady amount of viewers coming back to watch your videos. This is essential.
If you’re familiar with email marketing, I’m sure you know that the money is in the list. Similarly, with video marketing, you’ll be able to get a consistent and predictable number of views on your videos all the time with a large number of subscribers. Here is another tip for doing online video marketing:
3) Optimize your videos for search engines
Obviously, search engines can’t figure out the words you say in your videos, but they can read the title, description, and tags you put. In the title of your videos, make sure to insert your main keyword, preferably at the beginning. Also, mention it in the description of your videos and also in the tag section of the video. This is important for several reasons.
As you already know with search engine optimization, people who type in a particular keyword will likely see search results that contain that keyword term. This is the same with marketing on video sites. It’s easier to rank on video sites than it is on Google. And even though YouTube is owned by Google (and is considered to be the second largest search engine on the internet), it’s still easy to drive traffic to your content from this site. And the same is true for the other online video sites.
Online video marketing is essential to your growth and profitability. This unique traffic strategy can bring you endless traffic and profitability for years to come. So if you’re not doing video marketing right now, then it’s time to do it, starting today. Most people don’t find out until it’s too late. Don’t be one of these people.
