What kind of unique visitors do you want?
The problem with most tracking tools is that they are only designed to track a certain number of unique visitors and page views. This is good, but there is room for more.
A unique visitor is simply a new Internet Protocol (IP) address or a new person with a new PC browsing your website. It’s a nice thought but there are a few things to consider.
The professionals
Unique visitors are a unique new number that can put a smile on your face. Mainly because it means you are getting new visitors every time instead of bot generated IP addresses.
You will know how much your site or traffic generation methods have grown based on this statistic. Any tracker can track this today.
These numbers also represent ‘new enthusiastic fans’ who have decided to see what you have to offer. Sometimes they may even buy from you.
The cons
If you’re getting a lot of unique visitors but not seeing your website return rate, you’re in trouble. Nobody likes your site and they leave forever.
If you don’t track how long each new visitor spent on your site, you don’t know how compelling your website copy is. You may be wasting your traffic.
At some point, the same person can use two different PCs and still appear as 2 unique visitors on your site. You may not get real numbers.
One of the best ways to attract unique visitors to your page is to discount 10% of your total traffic. Also, be sure to set up a capture page or blog of some kind to attract visitors.
