The word “billboard” comes from “billboard”. If you haven’t seen one yet, these are large advertising structures found along busy roads, highways, and other high-traffic locations. Billboards often feature clever slogans and some kind of visual design to attract attention. To appreciate billboards, it is important to understand their history.
Billboards were born out of necessity: the need was the transmission of messages to illiterate people. According to archaeological finds, the oldest known billboard was used at Thebes in Egypt about three thousand years ago. It was used to offer a reward for the capture of a runaway slave. More recently, it can be said that the forerunner of today’s modern billboard is advertising. This was used in Europe as a source of informal information rather than advertising.
Most people may not realize that billboards were initially used as an expression of art towards the end of the 18th century, when lithography was invented. The first poster to have an artistic theme was created by Frederick Walker, an Englishman, in 1871 for a play in London. At the beginning of the 20th century, there were many schools that taught poster art and some artists like Talouse Lautrec made a name for themselves.
Circus posters were the first large-scale use of billboards. The billboards were insured or printed on horse-drawn trucks. This was done to increase interest in the programs. At that time, billboards were not controlled by laws and were not standardized. The first standard for billboards was set at 19.5 feet by 8.7 feet, which was equivalent to the twenty-four-sheet billboard panels in use today.
Eventually, standard billboard sizes evolved from these humble beginnings. These billboard standards were later agreed upon by organizations in the United States between 1872 and 1912, which became the standard adopted by different countries around the world.
Billboards have had a great influence on the nightlife of cities. Before the use of electric billboards in the early 20th century, cities were harbinger places at night. Electric billboards brought cities to life. In fact, it could be argued that the billboards gave rise to the nightlife because people could stay later in the evening.
By the late 1920s, ordinary people were buying cars and traveling more frequently and for longer distances. This led to the use of billboards along roads, highways, and other highways. The first billboards borrowed a lot from what was happening in society, as they do today. They were an illustration depicting a world without problems in the 1930s, when the world was going through the Great Depression.
Subsequent billboards contained sexual innuendo in the 1950s. In the 1960s, billboards contained celebrity endorsements. In the 1970s, people became interested in the environment, billboards, and outdoor advertising borrowed from nature.
Currently, the most common billboards, in no particular order, are entertainment and entertainment, business and consumer services, publications and media, travel, hotels and resorts, beer and wine, automotive, drugs and medicines, tobacco, insurance and goods. estate, and retail. Now that you know where billboards have come from and how they have evolved over time, are you ready to get involved with billboards and make a profit?
