This month, we wanted to share some general tips related to your graphic design that we’ve come up with over the past year:
Always include an address on your business card, even if you are operating a small
business out of your home, greatly increases your credibility and makes you
It looks so much more established! If you are concerned about privacy, a PO Box is
a great way to go. When subscribing to a PO box, consider using a
“Mailbox” store instead of post office – you will get a street address instead of
the typical “PO Box”, and the store will accept packages sent from UPS, FedEx
and other providers for you, so you won’t have to give your home address as
Shipping Address.
Never get caught without business cards again! Bring a supply of cards in
your car so you can refuel when your purse or wallet runs out. The same
applies to brochures, articles, promotional postcards, samples, information brochures,
and presentation folders with information about your company and capabilities —
You never know when you’ll have a chance to dish them out!
Look for ways to make your designed materials less expensive to produce. need a
business card and brochure? Why not combine the two in one fold-out business card?
and save on printing costs? Is your logo designed in so many colors that printing
does it get too expensive? Try to have materials digitally printed by an online print shop
house like psprint.com or vistaprint.com, they are often much more profitable
for materials printed on white paper. If you want to print on special paper,
consider converting your logo to a one or two color version for printing only
Materials – Unlimited colors on one website don’t cost extra! we are always thinking
creative ways to save our customers money, and we’re excited to offer many more
suggestions like these based on your individual needs; just contact us with your
affairs.
Do you want the professionalism of having a printed letterhead, but don’t expect
write 500 letters (the minimum amount for most printers)? There are two options for
avoid this: design a letterhead that can act as the basis for your printed invoices,
brochures, report or proposal covers, articles, client intake documents and all
the rest! This way, all your materials will have a professional brand and you will go
through “all that letterhead” faster than you think! Or, recreate your letterhead
design as a Microsoft Word template, so you can print one sheet at a time
from your desktop printer. Just pick up a ream of specialty paper from the local
office supply store to avoid that “printed at home” look.
If you frequently drive for business, or if your parking space is in a
busy street, make the most of it with a set of car magnets designed and
printed with your logo, phone number and website address on them – they make a
big impact, spread the word all over the city, and after the initial investment, it’s free
advertising!
We hope these tips help you promote your business.
