There’s a little 6 R’s rule you can use any time you’re trying to sell a product or service to a certain market. If you break ANY of these rules, you are almost guaranteed to NOT sell your product. Read on to find out how you can apply them to your business.
Here are the 6 R’s of marketing almost any product:
1. Right Person – You need to have the right sales person. People don’t buy from Slick Willy on the street, they buy from his friends. They buy from people they trust. If you haven’t established a trusting relationship with your prospect, then bye-bye selling.
2. Right Timing – You need to be at the right time in the prospect’s life for them to want your product. If you catch them when they don’t have the problem you’re solving with your product, then you don’t get the sale.
3. Right place: Your message must be visible to the prospect. If the person cannot see your website, store, office, billboard, etc. they won’t buy you
4. Get the Message Right – You need to send the right message to your prospect about the product you are selling. If you promise to cure a pain they don’t have, they won’t associate your product with something they want.
5. Right Audience: You have to sell to a crowd of hungry people who want what you have. If you’ve chosen the wrong audience, let’s say you’re selling snow shovels to people in the wilderness, then you’ve thrown your marketing dollars out the window.
6. Right Product (This is one that so-called marketing “gurus” often forget): Your product has to be something your prospect already wants. The product has to cure a pain they are having. You will have a much harder time creating a product for an audience that doesn’t want it or doesn’t know they want it.
Those are the 6 R’s. Apply them to all your marketing projects and you’ll have a much higher close rate.
