To be successful in Network Marketing is to understand that duplication is the most important part of your business. If you can’t master duplication or pass this concept on to others, your business won’t succeed.
Seems like a pretty obvious statement, but think about it for a second.
Instead of focusing on products or compensation plans, why can’t these companies just remember that the basic idea or concept behind network marketing is simple… recruit 2 people who recruit 2, who recruit 2, and so on until it’s duplicated? .
Products and compensation plans won’t make you successful (they’re very important)…duplicating your business will!
Success in Network Marketing or MLM is all about leverage. Let me explain:
You have to recruit people for your network marketing business. You have to show these people how to recruit others… and so on until you achieve duplication. Leverage comes from having brokers know how to recruit and show others how to do the same.
This is where it all comes together. By learning to duplicate, you’ll know your company pitch, business, and compensation plans, which means…so does everyone you’ve hired. Everyone knows what to do and how to do it. Your business success comes from hundreds of like-minded business owners using products and the system in place to create the wealth and income everyone seeks in a home business.
The issue of duplication is the most important in the business plan of Network Marketing and Multi-level Marketing. Look out for my other articles on the subject.
