Simply adding Google AdSense on a website will not generate revenue on its own.
There should be a large influx of guests clicking on the ads on the website. For this reason, Internet marketers must go the extra mile to generate more traffic to the site.
How do you do this? This is where SEO for AdSense comes into play.
What is SEO?
SEO, or search engine optimization, is the technique that aims to ensure that a particular website is easily accessible to Google and other search engines and to increase the probability that the website will be discovered by these search engines.
Internet users tend to refuse to click on various pages in the SERPs (Search Engine Results Pages).
Therefore, the ranking of a website in a search engine is vital to attract more visitors to the website.
When a website ranks higher by natural means in inorganic search results, it also gets a higher chance of being found and visited by an internet user.
Listed below are the strategic steps to use search engine optimization to earn more through AdSense.
1.Tools
Getting help optimizing a website full of AdSense is certainly a great idea. One of the helping hands that one can have is a software or a tool created especially for optimization.
A good keyword research tool is a worthwhile investment for a publisher to make. This tool not only provides how many searches; it also provides how many rival pages.
Reports a calculated power of the competition to allow publishers to determine which keywords are worth targeting.
2.Research
After installing a couple of valuable AdSense SEO tools, it would be less difficult for publishers to search for the best keywords.
However, whether or not there is software installed, publishers should put in the effort to do keyword research so they can choose the keywords they want to target on a given page.
Once you have identified your target keyword, you now need to make sure that it can be found in the URL of the page, in the title, in the opening paragraph, maybe sometimes in the body and closing paragraph. Consider keyword density.
3. Focus
Target only one keyword for each page. Don’t jump from one topic to another.
Otherwise, the AdSense ads may not match the content of the web page and the pages may be indexed correctly.
4. Simplicity
Keep the page source code as simple as possible. By doing this, the AdSense ads and search engines understand specifically what the web page is about and can easily extract keywords.
Avoid using too many inbound links unless they are the specific keywords.
5.Happy
No matter how efficiently a keyword is researched and targeted, if the audience is not compelled to stay on the page and read the content, AdSense marketing efforts are useless.
How would readers be motivated to click on an ad if they hadn’t read the page and weren’t interested in the topic?
The content of all pages must be unique, attractive and informative. It’s also a good idea to interact with others in discussion forums to find out what excites or worries people.
6. Update
Staying up-to-date means constantly checking search engine rankings for specific keywords.
This can give the seller a view of how the AdSense ads are performing.
If the web page does not appear on the first few pages, try revising the title and the first and last paragraphs. Sometimes just altering a few words can make all the difference.
