In today’s overcrowded real estate market, pull out all the stops when creating a marketing campaign for your home. You need to use all available marketing means.
You need to overwhelm the market with information about your property. If you don’t, your home is likely to be lost in the sea of other properties on the market. You may want professional help planning your campaign, or read a lot to gain knowledge about real estate marketing.
The first thing you’ll learn is that there are literally dozens of places to advertise your home for sale website. You’ll also learn that many of them are free to use if you abide by the website’s terms.
The only cost of advertising on these sites is the time to register on the site and set up your property listing. It may be more efficient to hire someone to do this for you because there is a learning curve in working with all these websites you can advertise on.
The same is true for other places online where you can list information about your property for sale. By this I mean social bookmarking sites, social networking sites, blogs, forums, and directories. There are more of these than you think, that is, dozens of each type that are available to you.
Then there are the non-Internet advertising media. There are more of these than you think too. People think there are only two newspapers in Maryland (in Baltimore and Annapolis), but there are actually 36. The same goes for magazines and free classifieds shopper newspapers.
What you don’t want to do is spend a lot of your money on one or two expensive ads (like a picture ad in the Washington Post, for example). Every dollar you spend has to be analyzed to give you the best return in terms of exposure, readership and traffic.
Paying an internet marketing consultant with experience in real estate marketing will give you access to dozens of free (or very cheap) advertising vehicles, and this will cost less than some expensive listings can.
Internet marketing even allows you to set up “word of mouth” advertising campaigns, which can be the most effective. There are also dozens of paid listing websites online, including Google, which now provides search results for local real estate.
