I was a young sales rep, hungry for success. In my hands were my tasks for the day, 20 exclusive membership cards (discount cards) for a cigar club and I was determined NOT to go home with it. Just stay in my radius (within 20 feet) and I’ll stalk you until you beg me to stop.
My school of hard knocks… Laughing at myself thinking about it is an understatement.
Did I learn something from there? Safely.
The correct lesson? I’m not sure. But it was a lesson nonetheless.
What I learned was to never give up… Just keep going and persevere. Meet more people, meet more people and meet more people. That became the motto.
11 years have passed. Between the timeline, I joined an MLM business. And true to form, I went and stalked my family and friends to extinction.
Still hungry for success, I became addicted to getting MLM leads. Whether I got it from my uplines or bought it somewhere, I was sure one day I would have the next great producer on my team.
Naive, my new motto changed to “call more people, call more people, call more people.”
In theory, MLM leads are a boon. It is usually derived from MLM opportunity surveys or MLM company website signups. Repackaged by lead list sellers or genealogy lead list brokers, you would think that MLM leads are legitimate, ready to join people whose only concern is getting the right opportunity for them.
Again, gullible, right? Thanks for noticing. If my experience is a split image of your experience, let me continue…
The unfortunate thing is that MLM leads are often recycled from one business to another. Each list provider guarantees the “freshness” of potential customers. How you just need to connect with prospects and your MLM would explode!
Isn’t it always like this? Seriously, does it really work? Probably, if we are still in the 70’s when MLM was seen as IPO for companies like Facebook or Google…
Do you really want to sound like a credit card telemarketer who just wants to sign the next customer on your list?
From my initial introduction, I emphasized perseverance. Never give up. But, when I discovered an Einstein quote, I had a rude awakening,…
He said, “Insanity is doing the same thing over and over again and expecting different results.”
That’s when I went to explore a different approach. And as they say, when a student is ready, a teacher appears. Or something like that.
If you have a dream, persevere. If you want to explode your MLM, never give up! Just be open to new ideas. The day you stop learning, you limit yourself to where you are and NEVER where you want to be.
What I found out was that top producers NEVER buy leads. Period. If your sponsor still gives you the same advice, he or she ponders whether he or she is truly an INDUSTRY-leading producer, or just a local hero in the company.
Top Producers are leaders and, in fact, attract a following because of the VALUE they bring to their organization.
That same value is in YOU. Now, what you have to do is LEARN how to attract followers.
What I am talking about is a concept called Attraction Marketing. If you are serious about your success, especially in YOUR MLM business, you should seriously consider marketing what value you have to offer to your future business partners.
This value could be in anything, it just has to be your genius to begin with. Something you are deeply passionate about to enrich the lives of the people you have the privilege of rubbing shoulders with.
Translate that value online by being an information giver. Be an expert at solving people problems and you WILL ATTRACT countless qualified people who are ready to work with you in more ways than you could imagine.
For the same budget you had to buy MLM leads, you could use it better to learn how to market yourself, NOT your online opportunity, by being the experts they turn to for answers.
Imagine having your email inbox full of nodding fans, credit cards in hand, ready to join your MLM business without you picking up the phone to have a cold chat with a stranger. Visualize it as your reality…
Or, just get the next stash of MLM leads and “call more people, call more people, call more people.”
As they say, the rest is history.
