Have you ever imagined yourself closing a multi-million dollar deal, closing and receiving a check with six zeros on it?
It is the ultimate dream for real estate investors. But why does it have to be a dream when it can easily be a reality?
Every day there are real estate investors bidding on high-end homes, just as there are real estate investors bidding on homes in the mid-price range and below. There are simply far fewer going after the big game.
Why?
1) High-value homes naturally strike fear into real estate investors, as they feel that if they make a mistake, they will be sued for hundreds of thousands.
2) Real estate investors perceive that they need perfect credit, high net worth, and millions of dollars to buy million-dollar homes, so they exclude themselves as buyers and don’t pursue high-end deals.
3) Most real estate investors feel they don’t deserve to buy a million dollar house or talk to the people who own them. They have an image of themselves that equates them with houses in the lower price range and the people who own them, so those are the houses they are looking for.
All of these reasons are fear in one form or another, and none of them are real.
People who own luxury homes are people, and they get divorced, lose their jobs, go out of business, make stupid mistakes, have poor financial management, and do all the things that result in financial problems and require a quick sale.
The high-value properties they own are real estate, like the two-bedroom, one-bath house in the mid-priced neighborhood. It can be put under contract, option or creative financing like any other house in any other price range.
But real estate investors avoid them, and by doing so, they prevent their fondest dreams from coming true.
The key point that all real estate entrepreneurs and investors need to understand is that high-end homeowners who are experiencing problems need the solutions that well-trained investors can provide.
And as with all real estate deals, when done right, everyone wins. The seller sells the house and some cash to move in, the bank pays off his loans, the new buyer gets a house he loves, and the investor makes a profit.
A six (or seven) figure win!
Going after high-end houses is a choice. Real estate investors can attract these million-dollar deals by creating marketing systems that target only high-end homes and leave the lower price ranges alone. By making high-end homeowners the only people you contact with your marketing, high-end homeowners are the only ones calling in response.
And when real estate investors have a steady stream of motivated sellers with high-end homes calling them every day, their desks start to fill up with million-dollar offers.
Like a hunter chasing a big game, the real estate investor who sets his marketing sights on high-end deals and persists, the time comes when his real estate investment dreams come true.
