Organizing any speaking engagement can bring up a host of emotions, from excitement to stress. However, internet marketing strategies have been made simple so you can find advice in articles like this one, watch videos on YouTube or Vimeo, and attend events. For this reason, you can facilitate a professional and successful teleseminar that you can reuse in your other marketing activities. We will review here the steps to develop a teleseminar that will be successful regardless of the attendees.
Before hosting a virtual event such as a teleseminar/webinar, I encourage you to establish a professional online presence. I have met many professionals who have not been online or have been away from the Internet for some time and the first thing they want to do is have an event or sell their product/service. Online marketing has a different structure for a successful launch. The internet marketing process is as follows:
- Get a website or blog first.
- Post fresh new content weekly on your blog at least once a week.
- Use keyword rich titles and keywords in your content for better SEO
- Create social media profiles and invite your warm network and professional associate to connect
- Add your email marketing web form to your social media profiles and blog/website and invite people to sign up for your mailing list.
- Share your blog posts on your social media pages.
- Post articles, videos or podcasts online and share this content on your social media pages.
- Interact with other people who comment on your posts and comment on others’ posts.
After establishing your professional presence by posting your content on as many platforms as it takes for your audience to find you and engage with others, track your engagement and growth. Once you have regular conversations with other people, and especially if people appreciate your feedback or advice, it’s time to host your live event.
The purpose of the above process is to get as many people to know about you and like your content to attend your event.
Schedule your teleseminar for at least 4-6 weeks so you can promote it well. After creating your content for your event, do the following:
- Set up a page on your website/blog to advertise the teleseminar
- Make your teleseminar title interesting and specific enough to engage your audience. For example, if you’re talking about diet and exercise, be specific. Title: Best Diet and Exercise for Office Workers
- Add your email marketing sign up web form so people can sign up
- Advertise your teleseminar on:
- Your profiles on social networks
- Create a video about it talking about some of the benefits you will share
- Post an article that is valuable to your audience and then add a link to the teleseminar in your bio section
- Post your event on sites like
- Planet Teleclass
- Create press releases online
- Forums you regularly participate in
- your newsletter
- event calendar sites
- Events.org
- Create ads on Facebook and Twitter promoting your event.
Although you can create a great catchy title for your event and people sign up, it’s possible that no one will attend the actual event. It’s not you; it just happens. For this reason, it’s best if you design your teleseminar in such a way that when you’re giving the presentation you require participant interaction for your recording.
The purpose of this is so you won’t have any dead air in your teleseminar recording. After completing your presentation request, stop the recording and then ask your audience if they have any questions. If no one says anything, it won’t affect your audio.
You will have a follow-up process after you complete the event. This process includes:
- First, send a follow-up email to everyone who has registered/attended within a week asking if they have implemented any of the information.
- If you promised you would send something to participants in your marketing, attach it to the email.
- Ask those who attended for a testimonial if they found the information helpful.
- Use your recording as your next free tool you offer on your website, in your podcast library, or have it transcribed into articles and post to article directories. Another idea is to create an exchange of slides or video clips of the information. That’s right, reuse the content you designed for your teleseminar.
Use these strategies and you will have a successful first teleseminar.
