Bulk SMS means sending short and quick messages to a large number of people. The number can vary from hundreds to thousands. The same message is sent to all recipients contained in a list. This service is frequently used for sales promotion and advertising of products and services. For example, you can let people know about an upcoming event, like a concert or a new device launch. However, these messages are usually forwarded to consumers who have volunteered to be on the customer list of a business or company. Voluntary messages can irritate a potential customer and could be construed as harassment.
The purpose of sending bulk SMS is to inform people about local events such as music concerts, movies, club openings, and offers announced by prominent stores in the local area, thus allowing those interested to attend the event. Any business wishing to promote its products or services must compile a list of phone numbers of its prospects and customers, and forward that list to a bulk SMS service provider, who writes the suggested message. The message is then sent to everyone whose phone number is on the list. Upon receipt of the message, you can reply to it, if required, or simply write it down and discard it later.
Service providers generally charge monthly. Most businesses view that fee as an advertising expense, saving them the hassle of sending hundreds of messages on their own. It also saves them the expense of investing in proprietary software designed to send SMS messages in bulk.
Cost effectiveness
Compared to other options available to send messages to potential or existing customers, the bulk SMS service turns out to be very affordable. Imagine the expense of making phone calls to hundreds of people and the time it would take to do what was necessary. So you can’t be sure if the person you are calling will receive your call and therefore be informed of the upcoming event. Thus, it saves many hours of work and also the expense of making calls. By making use of the services of a bulk SMS provider, you can send your message to the customers even if they are located in different parts of the world. Well, calling people on the phone might be more successful than sending SMS, especially when you’re looking for new clients, but recipients will find an SMS less intrusive and less time consuming. The most useful feature of an SMS is that the message is recorded on the recipients’ phone, allowing them to review it at their convenience.
