The domain name is the entrance to your site. The address that people type in their browsers to access it. You should pay attention to it, because your business name will not always be the best domain name you can get for your website. There are certain considerations to keep in mind when choosing the domain name to use:
Your domain name should be easy for the target audience to remember.
Your domain name must contain keywords to help your site rank in search engines.
With this in mind, you will soon discover that your-company-name.com is not always the best alternative. It depends on whether you have a well established company, with a known name, or if you are starting your business.
The domain name is a tool that you can use to help your business grow. So do not miss the opportunity. Take the time to think about potential domain names and try to find their good and bad sides.
A good idea is to get more than one domain name and point them to the same website. So if people type your-company-name.com or type your-keyword-rich-domain.com, they come to the same website. This way, you can continue to use your business name as your domain name and also some other keyword-rich name that you register.
Another good idea is to register common variations of your chosen domain name. For example, if you register mydomain.com, you can also register my-domain.com or mydomains.com.
Once you find the domain names you want to use, you need to register them. The first step is to check if they are available, because they may have already been registered by someone else. Once you have verified this, you can register them for a period of time, and they will be yours to use during that period. You can always renew them later, before the period expires.
