Why?
The ultimate goal of a business blog is to develop, nurture, and convert leads into sales. This is done by offering helpful advice and resources on services in your industry while also optimizing for keywords. By doing so, you attract and build trust with your audience, and when they are ready to buy, they are much more likely to choose your company.
More specifically, blogging:
• It is important because search engines like Google value websites with fresh content (blog posts).
• Add pages to your website, which is also important for search engines
• Allows your business to be more searchable for relevant keywords; SEO Benefits
• Demonstrates your industry expertise to a wide audience; makes you a thought leader
• Provides a non-intrusive forum to consistently reach potential customers
• Increases the ability of your website to share pages through social networks
• Helps you stay ahead of your industry
• Allows you to capture leads via RSS, email subscription signups
I eat
1. Develop an execution plan to maintain your blog for business
Think about these questions as you write the plan:
has. Who can write for your blog? (Employees? Customers? Blog writing service? Other industry experts?)
b. How often will you post new articles? (At least once a week.)
vs How long will each post last? (About 500 words.)
2. Technically develop your business blog
has. You can start a blog for free on Blogger or WordPress, or have your web developer create a custom blog for your site. Blogger is totally free and WordPress charges for upgrades like migrating the blog to a subdomain and editing CSS. WordPress is technically superior and better configured for SEO than Blogger, but creating a custom template is better than both.
b. Have your web developer set up a subdomain like blog.yourcompanyname.com. If you use Blogger or WordPress, be sure to map the blog to your subdomain and remove .blogspot and .WordPress from the blog URL. If you don’t remove them, Blogger and WordPress will get all the SEO credit.
vs Research the appropriate keywords in Google AdWords. Your blog title and description should focus on the #1 keyword.
3. Headline writing, keyword embedding and blogging for business structure.
has. Titles must include a main keyword. For example, New Balance would like to search for terms like “running shoes.”
b. Rewrite permalinks – Depending on the blogging service you use, there will be different ways to change the link for each blog post. This post, for example, has a keyword permalink: blog-for-business. If you’re using Blogger, title the article with just the keyword, publish it, then go back and edit the article title to a catchy title. This allows you to get a keyword in the link while keeping a must-read title.
against The writing of the title is as important as the content of the publication. You want to optimize the title for relevant keywords as described above, and then change it to something compelling. Proven phrases within blog audience-boosting headlines include: “How to…”, lists including numbers like “8 Ways To…”, celebrity names, and dramatic phrases like “10 Things Every Salesperson Should know today”.
d. Get in touch with writers through crowdsourcing. You can submit questions to experts in many industries using a site called HARO (Help A Reporter Out) to get answers to questions on a national scale.
me. A good strategy to gain an audience is to use success stories from local companies. For example, I interviewed a local jewelry company that ran a very successful social media campaign over the holidays for a blog post, and when I posted it on Twitter, I sent it to them and they retweeted it to their network of followers.
F. When you find keywords that you’d like to be searched for that have relatively low competition, type them into your blog posts multiple times. This will encourage search engines to associate those key terms with your post and will rank your post higher in the results.
gram. Lastly, it is important to describe any images you place in your posts with relevant alt tags. This will allow Google and other search engines to recognize the images and place you higher in the results based on your alt tags.
4. Develop a plan to promote your blog for business
Here are some promotional tips that will help your blog grow its following:
has. Write some posts to practice. Next, develop an interesting and useful post and email it to your network asking them to forward it to anyone interested in following the blog.
b. Post your blog pieces to Facebook, Twitter, relevant LinkedIn groups, and Digg.
against Posts should be submitted to article submission sites with links to your blog and website.
d. The blog should have social sharing options so that users can easily retweet your post, share it on Facebook, or send it via email.
me. The blog should also be on all marketing materials, email signature, etc.
F. Comment carefully on similar blogs with links to your blog.
gram. Consider enticing industry experts with wide networks to write a guest blog post for you – you get a quality post, save some of your own time, and most of all, they will promote your blog through their own network.
