The outdoor billboard industry offers the potential to generate substantial monthly income, as well as generate tremendous equity in a group of billboards. Four of the Forbes 400 made the list thanks to profits from the billboard industry, including one billionaire: John Kluge. Even Ted Turner made his first fortune in the outdoor billboard industry. But how can the average person enter the billboard industry with little to no capital? Fortunately, there are several ways.
Flipped billboard leases
The true “zero-zero” way to enter the industry is by obtaining land leases and permits to build billboards, and then selling them to other billboard companies. This has been standard industry practice for decades. A decent billboard lease and ground permit will bring in $ 15,000 to $ 30,000, with a lesser location worth around $ 5,000 and a fantastic location that will bring in $ 100,000 or more.
There is only about $ 100 worth of tools needed to switch billboard leases. The big investment is your time to learn how to do it. Courses are available online that can show you the techniques and strategies necessary for locating and negotiating land leases with billboards.
Buying Abandoned Billboard Structures
Many older wooden billboards lie abandoned along major roads and highways, mostly in areas outside of major cities. These signs were often built for certain restaurants or other chains that no longer exist, like many Stuckey franchises. Although these signs are not used, often the permits are still in full force and effect. Many times, you can sign a new land lease with the property owner and buy the abandoned structure from its former owner. In most cases, the sign requires few major repairs to get it back in service. You can often buy these sign structures for about $ 1,000, and the returns are huge.
Construction of new wooden billboard structures
There are opportunities in many markets to build outdated wooden billboards on main roads and highways. These signs are inexpensive to build ($ 4,000 to $ 8,000 in total cost) and rent for approximately $ 2,000 per year per side. After expenses, they make about $ 3,000 per year. This is a level of return of around 50% per year or more. While this may not seem significant right away, if you have twenty or thirty signs, making between $ 60,000 and $ 90,000 per year, it sure is. Keep in mind that these types of signs are rented annually, so you only need to get involved in the operation of the sign once a year.
Conclution
There are several different options for entering the outdoor billboard business with little to no capital. The industry is not just expensive steel monopole structures. There are attack strategies to fit all budgets and the opportunities are limitless. Shouldn’t you check your options?
