No matter what type of product or service you sell, you can be sure that your potential customers are on Facebook. That’s why your lead generation strategy simply needs to cover the largest and most influential social network. The challenge comes from the fact that Facebook is not a simple lead generation tool. Find out how to use it effectively and profitably without spending and managing ads.
2 main approaches
The content you upload to Facebook is in the form of posts and you can use them in two different ways. The first approach is to create a post directly with your offer. This is the way to go if you want to attract leads to a particular product or service rather than your business as a whole. Most of the time, the offers are for free content and tools, discounts, and free trials.
The second approach is to create a post that links to high-quality content that you’ve already created. It could be an article, blog post, infographic, or video. The key is that the publication brings real value to your prospects. One approach you can use here is to recycle a previous post that has gained immense popularity, as long as it remains relevant, of course. Since your goal is lead generation, you need to ensure that there is a powerful call to action embedded in the content.
Increase your click-through rate in 3 ways
1. Get more fans
When you have a greater number of fans who regularly check your Facebook posts and visit your page on the social network, you can naturally expect an increase in the click-through rate for the purpose of generating leads. While posts that are informative, interesting, and add value to your target audience are a must, you need to engage them with interactive activities. The most effective are contests and surveys. There are special plugins that make starting and managing them easy and time efficient.
2. Improvement of publications for the generation of potential customers
Whether you choose to use direct bid posts to target potential customers or those that offer content in the first place, you need to make them stand out. Because people are overwhelmed with information on Facebook, you need to make sure your content stands out. A beautiful and meaningful image always attracts attention. Depending on the type of image you use and your design approach, you may consider placing your value proposition or title on the photo itself.
Video posts are also more engaging and more effective at generating leads compared to text-only posts. The main reason for this is that people are fond of visualization. Plus, with Facebook’s auto-play video feature, the chances of sparking interest in your target audience are greater.
3. Trust loyalty
One of the main uses of Facebook as a marketing tool is to promote brand loyalty. You can use this to win more fans and more high-quality leads. Be active, keep posting regularly, and keep in touch by liking and commenting on your fan posts.
Now that you know the basics, start building your Facebook lead generation strategy.
