SEO improves the user experience (UX)
Improving a website can provide a better user experience and there are different ways to do it. Some of these offer relevant information, photos/videos that support text, web pages that are easy to navigate, and a mobile-optimized website.
The ways mentioned above provide a better user experience. As a result, there will be more clicks, more leads, better brand recall, and higher conversion rates. These factors, which are favored by search engine sites, will improve ranking in search results.
SEO is the number one source of leads
Inbound marketing strategies are the most efficient and successful sources of leads for both B2B (Business to Business) and B2C (Business to Customer) marketers, as well as non-profit organizations. These strategies include SEO, content marketing, social media, and referrals, among others.
If businesses are not getting leads from their SEO strategies, they need to evaluate their activities. There may be other marketers who are taking advantage of their piece of the pie.
SEO offers higher close rates
According to statistics, SEO leads deliver an average of 15% close rates, while outbound leads generate close rates of just under 2%. Most of the time, outbound/cold leads, where businesses communicate with customers, result in lower conversion rates.
On the other hand, SEO leads, where customers search for products/services, give a higher conversion. Such individuals have a particular purpose or requirement when searching the web.
SEO leads to higher conversion rates
When a website ranks high on search engine sites, it is expected to have higher conversion rates. Your target audience will be more aware of your presence as long as you stay at the top of the search results.
When customers become familiar with a brand and learn more about its products/services, they are more likely to make a purchase.
SEO builds the credibility of a brand
When a brand ranks at the top, second, or third in search results, customers will think the company is among the top players in the industry. This also shows that it is a popular brand and many users have searched for it.
On the other hand, if the brand is at the bottom of search engine results, customers may get the idea that the brand is new or not well known in the industry. They may also think that the company does not have enough budget to improve the website and get better results.
