The e-commerce industry is evolving with each passing hour. According to eMarketers predictions, online investment has peaked at more than $ 22 trillion in 2016. Furthermore, this number is expected to increase by $ 27 trillion in 2020.
Ecommerce companies are well aware of the fact that they are competing in a fast-paced, digitally connected industry. Here, customers are completely different from those in traditional businesses. People are smarter and want to have everything at their fingertips. Therefore, it is important that eMarketers rethink their strategies this year. Every year, trends in e-commerce stem largely from how customers buy products, what they look for, and how they respond to new technologies.
While there are plenty of trends to look for in the New Year, these 3 are the ones eMarketers definitely shouldn’t miss! So, if you need help setting priorities for 2017, here are some helpful tips for inspiration.
1. Say hello to the mobile!
You may have heard this a million times and yes, it still rules the trend. Ecommerce website design companies that haven’t gone mobile until now, 2017 is the year to tie your shoelaces. As an eMarketer, you need to take into account the fact that “on average, the consumer uses their smartphone between 150 and 200 times a day.” In addition, according to the Gartner report, “only 14% of companies are buying the use of mobile devices as a platform for participation.” You must remember that mobile phones are still an affordable medium for consumers than computers. It should also come as no surprise that online providers confirm global growth in mobile transactions every year. As a result of which mobile traffic has gone beyond the desktop on the Internet. Google has also made it mandatory for web design companies to develop all forms of mobile-friendly websites. What else! Consumers will increasingly interact with ARTIFICIAL INTELLIGENCE in 2017 and they will love it. All these changes indicate only one thing: offering your consumers the most seamless mobile experience possible.
2. Make the most of your data
The growth of compelling data on millions of products that vary by situation is another important trend to watch out for. The success of any business depends largely on its customers, their interests and what attracts them the most. Therefore, by exploiting data about their different customers, collected through different phases of their buyers’ journey, eCommerce website development companies and eMarketers will be able to better understand their target customers and even predict their behavior. . This eMarketers drives to reach new levels of personalization and personalize customer experiences according to each person who visits the electronic store. So, take full advantage of the improved analytical algorithm that can help you understand your customers the way they want you to.
3. Commitment to offering a dynamic shopping experience
As discussed in trend 1, today’s customers are smart and want everything close at hand. Therefore, as an ecommerce business owner, you must work to deliver experiences and interactions to your target customers. The market is extremely competitive and is no longer limited to selling products and services. Instead, you should include your customers in your brand. This means that you make your customer experience your number one priority. Remember, the customer is the biggest reference today. Positive customer feedback can improve your customer base dramatically. Give your customers more leads with real-time customer service, easy return policy, and same-day delivery. This dynamic shopping experience will really make you stand out. Build trust and relationship with your customers. Give them the opportunity to deal directly with your brand.
The backstory
While this is not all you need to watch out for, there are several trends big and small that will prevail in 2017. Feel free to tell us if we missed any trends or if there are any that you find especially interesting.
