Harvested in the jungles of South America, it is not common news that Acai supplements have hit the weight loss market with the supposed endorsement of various celebrity talk show hosts, notably Oprah and the resident doctor, Mr. Mehet Oz.
However, let’s be clear that Oprah, while giving this product valuable airtime, is in no way endorsing or recommending this as a weight loss formula.
As recently as 2009, lawyers acting on behalf of the Oprah Winfrey show investigated claims that manufacturers had made false claims on their websites suggesting they had endorsed their product.
Manufacturers walk a fine line in suggesting potential celebrity endorsements, but the courts found they were entitled to document celebrity testimonials for a product without specifically endorsing their own product as documented in the website’s terms and conditions.
Celebrity endorsements aside, the general public naturally tends to be more interested in any specific celebrity who has used and had success with acai supplements for weight loss.
The most famous of these celebs would have to be Brad Pitt, whose personal trainer had to reduce his body fat by 5% in 2 months. That meant that in two short months he had to reduce his body weight by 20 pounds. In his recent movie “Burn after Reading”, Brad Pitt was able to lose the required weight by exercising and taking the Acai berry supplement recommended by his trainer.
Sumner Redstone is another notable case study. Owner of TV giant Viacom, Sumner Redstone, who is 80, started taking Acai in 2005, before anyone really knew about this antioxidant, and one man who still looks like he’s 50 says it just gives him more energy and a leaner physique. which he also attributes to moderate daily exercise.
Other celebrities who also endorse Acai but are slightly less well known include Steve Burton, Matthew McConaughey, Kelly Slater, Mariano Rivera, Sanoe Lake, Chaka Khan, Torii Hunter, and Michael Saucedo, to name just a few.
