Auntie Anne Franchise Review




Auntie Anne’s is a chain of pretzel bakeries. Anne F. Beiler and her husband, Jonas, founded this in 1988, in Lancaster, Pennsylvania. This company serves products such as complementary sauces and pretzels. The company also serves drinks like Lemonade Mixers in 5 fruity flavors and signature lemonade. It has more than 300 franchisees with more than 1,100 locations in the US and 22 other countries, including Canada, Greece, China, Mexico, Honduras, Ireland, Japan, Egypt, Hong Kong, Bahrain, Philippines, Singapore, Thailand, Saudi Arabia, Kuwait, Malaysia, Venezuela, the United Arab Emirates, Taiwan, South Korea, Indonesia, and the United Kingdom. Its headquarters is in Pennsylvania.

The company has been franchising since 1991. Auntie Anne’s is famous for its freshly baked, hand-rolled pretzels. With a home baking kit, your pretzel products are available for home preparation. The franchise business offers pretzels, lemonade, hand-rolled soft pretzels, Dutch Ice beverage products, and other beverage and food products that are prepared using specific procedures and recipes.

The franchisor does not offer direct or indirect financing. And the franchisor does not guarantee any lease, note or obligation. The franchisor provides initial training to the franchisees.

Franchisees must send a minimum of 3 people for initial training per Auntie Anne’s training rule. Successful completion of all phases of the training programs is mandatory for these individuals. Before opening a franchise business, the franchisee and the initial store manager are required to attend and successfully complete the training program. Training includes 100 hours of in-store and classroom training modules. A franchisee is required to work at an existing Auntie Anne outlet for a minimum of 40 hours per week.

For the franchise business, the term of the agreement will expire 20 years from the date a store is opened. The franchise agreement in effect at that time will be signed by the franchisee at each renewal.

The company has 1,100 units worldwide. To ensure franchisee success, Auntie Anne’s has introduced a corporate team that is committed to supporting the following:

  • legal support
  • shopping support
  • accounting support
  • Register Information Systems Support and Support
  • Food Science and Technology Support
  • Support in communications and public relations
  • Creative services and marketing support
  • Real Estate Support and Site Development
  • Store operations and business consulting support

Deductible cost:

  • Deductible Fee – $30,000
  • Rent, Security and Utility Deposits – $4,000 – $7,000
  • Leasehold improvements, fixtures and furnishings – $90,000 – $190,000
  • Equipment – $31,500 – $34,500
  • Business Licenses and Permits – $175 – $600
  • Beginning Inventory – $3,300 – $4,000 • Insurance – $400 – $2,500
  • Training – $1,000 – $7,500
  • Grand Opening Advertising – $500 – $10,000
  • Signage – $4,000 – $12,000
  • Point of Sale Equipment – $8,000 – $15,000
  • Office Equipment and Supplies – $5,000 – $10,000
  • Professional Fees – $5,300 – $10,000
  • Additional Funds (3 months) – $15,000 – $51,000

TOTAL – $197,875 – $384,100

Ongoing rates:

  • Royalty fee – 7% of gross sales
  • Marketing and Advertising Fund – 1% of Gross Sales
  • Transfer fee – $3,000 for each transfer
  • Entity Transfer Fee – $1,000 for each transfer
  • Sublease Fee: $200 per month or as agreed upon by the parties
  • Lease Renewal Fee – $2,000
  • Late Lease Documentation Penalty Fee – $500
  • Fee for lost company manuals: $700 for each lost manual

When looking to start any business, it’s important, particularly considering today’s market, that you look for specific ways to reduce, minimize, or reduce overhead and risk. Any business is going to have risks, but it is important to have a full understanding of the amount of investment, the initial cost and the “ROI” (Return on Investment).

Most people are not aware that 80% of ALL franchise efforts fail within the first two to five years, leaving huge debts in the offing for years to come.

One way and in my opinion the best way to reduce your overhead, startup and investment costs is to take advantage of the new era of entrepreneurship and start a business from the comfort of your home. Opportunities have arisen in the online market that are creating millionaires every day. Learn more about the exciting opportunities associated with a profitable business model by visiting: http://whatsbetterthanafranchise.com.

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