Social media marketing is moving front and center when it comes to insurance agency web marketing strategies, which can encompass other terms like insurance agency search engine marketing or insurance agency search marketing optimization. insurance. Agents and producers, owners and executives should be aware of this new frontier, perhaps changing the famous saying “Go west, young man, go west” popularized by Horace Greeley, to “Go to the web, young man, go to the Web”. As social networking websites for businesses go, surely LinkedIn is one of the most prominent, and one that insurance agents and agencies should take advantage of in their daily routine. Here are 10 tips to help you get the most out of your LinkedIn presence.
1. Job title– Create a professional title that explains your experience and is keyword-friendly. For example, I’m an “insurance agency marketing expert” rather than a “business development manager.”
two. Full education and experience – The process can be expedited by uploading a current resume from a Word document.
3. Request Recommendations – Request a minimum of 3 recommendations. We suggest a client, a colleague and someone else. Recommendations from previous jobs are also powerful.
Four. Include links to websites – Add links to your website, your blog, and a personal website (if possible).
5. Integrate Twitter Feed – If you’re using Twitter, add your Twitter ID.
6. Summary – Create a professional 1-2 paragraph summary that explains what you do and why it’s important. Be sure to include your areas of expertise and take advantage of your SEO keywords.
7. Specialties – A short list of specialties that should closely resemble your top 3 SEO keyword phrases.
8. blog application – From the “Apps” menu, select “Get more apps.” Choose the WordPress application and enter the address of the blog. Select options to display the blog on your home and profile page.
9. Other apps)– If possible, add 1 or 2 more apps that you think might be of interest to you.
10Make regular updates – Post regular profile updates. What’s working, webinar invites, blog links, and announcements are all great updates. Be sure to also include your SEO keywords in the updates.
LinkedIn’s website claims that it now has over 90 million members worldwide as of January 2011. Most of these members are business-focused, as LinkedIn seemingly becomes the Facebook of business. All insurance agents must have a LinkedIn presence and all insurance agencies must have a LinkedIn company page. Does that mean agents should ignore Facebook and other social networking sites? Insurance agents and producers need to embrace the leading social networking sites. However, if you are a B2B-oriented agency or broker, LinkedIn should be a top priority as a social media marketing venue.
