Search engine optimization (an acronym for “SEO”) is the process of improving the visibility of a website by search engines using organic search methods. This means that the higher a website’s position on search engine results pages, the more traffic the website receives. Higher traffic always results in more sales.
A freelance SEO job involves monitoring search engine performance for online marketing campaigns. The SEO analyst works with the SEM manager, the entire marketing team, and content providers to implement strategies that increase the quality and performance of new and existing campaigns.
You must have strong analytical skills and knowledge of online “marketing tricks” – ways to create backlinks and improve the quality of website content. This job involves giving quarterly, monthly, weekly and daily reports on the projects the employer assigns you. It will also produce an independent analysis to help the company improve its overall search engine strategy.
One of the reasons companies hire freelance SEO experts is that maintaining an in-house team is very expensive. SEO is a broad field; it involves working with different professionals in the same field. You will work with copywriters and article writers, link creators, and marketing planners. If the company hires you to work as a project manager, you must have specialized knowledge and leadership skills.
This career requires a highly dedicated person who is willing to work long hours, which can be very expensive for a medium or small business. On the other hand, SEO confuses many people and they can end up making mistakes along the way. The highly trained and experienced SEO workers are always up to date with the latest news about search engines.
To be an SEO expert, you need a combination of various skills. You must be a good communicator and write very good content and articles, or build a team of talented writers. The ability to do keyword research is critical, along with link building. You must have the latest tools and skills in SEO. It should show proven results of increasing traffic to websites within a stipulated period of time. Being an Internet expert and having basic web design skills is essential in this career.
The average salary for an SEO specialist is roughly $ 55,000 and can go up to $ 85,000 a year. If you’re an SEO manager, you can expect to make a lot more, averaging $ 75,000 to $ 150,000, as determined by location and your level of experience. As a beginner, you can expect to earn less than average; However, this is a recent and fierce growth field, and you can expect to move up the ladder faster than in other types of freelance work.
SEO professionals are in high demand by businesses that want a strong online presence. You can also find well established SEO companies looking for SEO experts to join their teams in all fields.
You can find SEO jobs on the internet with SEO firms (they are always looking to hire) or you can sign up for freelance websites, where you upload your profile and search for job openings in the field. Once you are well established, you can decide to launch your own SEO business and employ other experts to join your team.
The role of an SEO expert has evolved over the years; Initially, all you had to do was write content and search engines would find it. However, the competition has gotten tougher and you need more skills to compete. Your employer will ask you to do keyword research, search for high-ranking articles, blogs, and press release directories, create and submit sitemaps, get original and SEO-optimized content, and make the employer’s website compliant. with SEO.
