How publishing agencies can scale new heights in 2018




Digital publishing has come a long way with thousands of books published for devices of all form factors. Although the digital platform is awash with all kinds of reading material, magazines can generate a lot of revenue through a variety of channels. Magazine publishing services in particular have a lot to contribute to the spectrum of content distribution this year.

Why magazines for 2018?

When considering magazines as a means of disseminating educational content and publishing, there are many benefits. First of all, the feasibility of sending magazines in a subscription-based business model to audiences is very high. Subscription-based businesses are a trend nowadays due to its economic aspect and direct delivery to subscribers.

Another advantage of having magazines is that they can make more effective use of advertisements. According to Hubspot, “67% of digital magazine readers actually want to buy directly from magazine ads.” Magazine ads can be easily customizable and ideal for using ads for specific audiences.

Choose the right distribution channels

If a publisher chooses the form of retail distribution instead of email, which is ideal in the case of educational publishing, the subscription material must be optimized to meet the requirements of different e-book publishing platforms such as Kindle, Kobo and Google Play etc It requires converting the manuscripts to the proper format for each of those platforms which can be easily managed with journal publishing services.

Email can be used to distribute magazines and target audiences to make more purchases with personalized ads. Other ways to distribute magazines can be through secure links or cloud storage platforms.

Make your posts available on all devices

One has to aim to provide an easily navigable user-friendly experience on all platforms. All distribution platforms should be given enough attention, as the goal should be to reach more audiences, regardless of devices and platforms.

Creation of custom content for various distribution purposes.

Depending on one’s content distribution need, there are many ways magazine publishing services can help. In the case of educational publishing, custom content suitable for MOOCs and online tutorials can be created. Depending on the niche, with the help of experienced professionals, one can manage to implement different custom content magazines to keep readers from various backgrounds interested and expand the reach to broader segments of readers.

Extensive testing before publication.

Before you go ahead with your post, it should be tried and tested, because if there are any major issues, it may not go down well with the audience and result in negative reviews. It needs to be tested on multiple platforms and devices to make sure the result is tangible and easy to use.

The magazine publishing service company you choose must put its products through a rigorous testing process before launch.

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