Animated Explanatory Video: How to Build Customer Engagement




What is an animated explainer video?

Animated explainer video is this short video that is used to engage your audience both online and offline. In most cases, the animated explainer video usually explains what you do or what your company or product is about. Many companies around the world have used the power of animated explainer videos to simplify complex ideas and concepts to clients and prospects. This has helped them enormously both to increase their sales and to build their brand.

Businesses large and small alike have experienced the power of these animated how-to videos to market their products, explain complex procedures, and teach what they do and offer. They have also seen an increase in their return on investment, an increase in the number of clients and prospects due to the responsive engagement that the video is creating.

What is an animated explainer video and how is it produced? As I have pointed out in the previous subparagraph, these are short animated and attractive videos that can be placed on a website. Animated videos can also be used for television commercials to explain in a simple and effective way who you are and what you do.

There are several stages during which your high converting how-to video will go through. First of all, video producers need a high-converting video script written by a highly skilled copywriter. The copywriter must be able to synthesize your message or sales ideas into a 150-word script that will communicate your message clearly and accurately.

The video script is the most important element when it comes to an animated explainer video because the script will make or break the video. A good, quality video script should summarize the message within the one minute limit which is the standard length for most videos. However, most animated explainer videos range from 1 to 2 minutes in length and each minute is approximately 150 words long when counted.

Therefore, the composer must ensure that the message to be conveyed must be within the 150 word count for a video of a minute or so. The script should be written in such a way that the audience is amazingly engaged when watching the video. The script should have a very clear call to action that allows viewers to take a certain specific action after watching the video.

After making sure you have your video script well crafted and well written, then you need a voiceover for your video. You can choose to produce your own voiceover yourself or hire a professional voice over. I would rather recommend a professional artist to do the job simply because you may have the right script with the right message, but a bad or poorly recorded voiceover can send the wrong signals to your audience.

Once you’ve made sure a good, high-quality voiceover is ready. Video producers then choose to create a storyboard to visualize what the video will look like. In this case, a talented storyboard artist with the right skills to illustrate video through script is tasked with bringing your ideas to life.

The storyboard artist creates the video scene by scene for the approval of the client who wants the video to be produced. The approval of the storyboard by the client would mean that the video must finally move to the final stage, which is the production stage.

The final phase of video production will begin after all other stages are completed. The setting would involve animating the video to match the voiceover. It may not be just a mere animation of the explainer video; Every aspect of the animation should reflect the message to be conveyed and the commitment required. Viewers should stick with the video to the end.

And after the final animated explainer video is produced in the correct format, it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on website landing pages for site visitors.

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